►EPISODE 235: Concierge Branding & Community Building with FRG Real Estate
Imagine uprooting your life nine times in eleven years and still finding a sense of belonging. Not for Christina Novak. Join Michelle and Christina as they unravel the art of seamless transitions, Milwaukee’s most exclusive concierge experience, and explore how genuine community is crafted, not stumbled upon. Discover why high-touch services are reshaping the way we settle into new cities, and how a tailored introduction can transform an overwhelming move into an extraordinary new chapter. Whether you’re a newcomer or a seasoned local, this is a conversation about redefining what it means to feel truly at home.
Christina Novak is a devoted mother of three and wife to retired NBA player and current sports analyst Steve Novak. Over the course of her husband’s 11 year career with 9 teams, 23 moves, and countless new beginnings—Christina mastered the art of adapting, relocating, and making each new city feel like home no matter how short the stay. Now, she’s turning her wealth of experience into a resource for others. Partnering with Falk Ruvin Gallagher, Wisconsin’s premier luxury real estate firm, Christina is dedicated to helping newcomers navigate the transition to Milwaukee with ease, warmth, and confidence.
In today's episode, we cover the following:
Experiences with moving and integrating into a new community
Real estate and neighborhoods
The value of concierge services
The Falk Ruvin Gallagher team
Branding evolution and collaboration
Relationship building as a community member
Meaning of true reciprocity
Social media and in-person connection
Christina's aspirations with FRG
RESOURCES:
Episode 174: Client Case Study: FRG Real Estate
Episode 215: Client Case Study: FRG Real Estate (Part 2)
Guest info:
To learn more about Christina and FRG, follow her on Instagram @ChristinaNovakConcierge, email her at Christina@FRGTeam.com and visit Falk Ruvin Gallagher's website, TheFRGTeam.com.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
