BLOOM RDH
HOW IT STARTED
We started our work with Kim from Bloom RDH in 2024 when she expressed how much she felt that her existing DIY brand aesthetic was holding her back. As an online educator for newly graduated Dental Hygiene students, she wanted her brand to feel fresh, inviting, empathetic, and inclusive.
We worked with Kim to create a completely new brand identity for Bloom RDH, including a new logo suite, color palette, stock imagery (created with the help of AI!), social media templates, ebook covers, tradeshow booth displays and a full squarespace website.
By looking at the brand from a 30,000 foot view, we were able to create a look and feel that translated seamlessly from the in-person experiences (conferences, public speaking) to her online offerings (1:1 Mentoring, online courses, downloadables) all the way to the community she was building through social media and her website.
The result is a brand that will help catapult Kim into a new era of her business and impact more students than ever before.