AVENUE 8
CANNED COCKTAILS
When Avenue 8 approached us, they had a bold vision: to redefine the canned cocktail experience for sophisticated women with an emphasis on quality, transparency, and elegance. They wanted to break away from the male-dominated industry, offering a super-premium, organic cocktail that wasn’t just another seltzer. Their mission was to create an inclusive, aspirational brand that reflected the refined tastes of women who know exactly what they want. Avenue 8 needed a brand identity that conveyed luxury and sophistication while being inviting and modern—something that would stand out on crowded retail shelves and speak directly to their ideal customer, a busy, discerning woman who values quality and community.
HOW IT STARTED
We set out to build a brand identity for Avenue 8 that matched their elevated vision. Starting with the logo and visual elements, we focused on sophistication with a touch of glamour to reflect the brand's luxury positioning. We selected a vibrant color palette inspired by Avenue 8's flavors, balancing an upscale aesthetic with an inviting feel. The branding we created was not just about a logo; it was about building a world where women feel seen, empowered, and part of a community.
Our design solutions included packaging that not only catches the eye but also tells the story of Avenue 8's commitment to quality and transparency. We aimed to elevate the canned cocktail experience, making sure each design element, from typography to color choices, reflected the brand's values—elegance, uncompromising quality, and integrity. This cohesive branding extended to supporting visuals for social media, print ads, and promotional products, ensuring that Avenue 8 stands out as a premium, brag-worthy brand in the beverage industry.
