LILY PAR
ACTIVEWEAR BOUTIQUE
For our client, Lily Par, a chic activewear boutique specializing in golf, tennis, and pickleball apparel, we refreshed their brand identity to better connect with their sophisticated, sporty clientele. While their existing branding was elegant, it lacked the vibrant energy and modern flair needed to capture the dynamic essence of their activewear and accessories. Our goal was to infuse Lily Par with a punchier color palette, fresh visual elements, and versatile packaging design that would resonate with their customers' lifestyle. We aimed to create a cohesive and lively brand experience, both in-store and online, that would elevate Lily Par's presence and enhance customer engagement.
HOW IT STARTED
We infused their brand with a vibrant new color palette and fresh visual elements, bringing a lively and modern flair to their activewear and accessories. Our comprehensive approach included designing eye-catching store signage, stylish branded merchandise like hats and golf balls, and engaging social media assets that capture the dynamic essence of the brand. The revamped storefront and marketing materials now radiate the punchy energy and contemporary appeal that Lily Par sought, ensuring a cohesive and engaging brand experience both in-store and online.
