HOTEL LOBBY CANDLE
HOW IT STARTED
Back in 2020, Lindsay Silberman reached out for help with her existing brand as a lifestyle blogger and influencer. Before the project wrapped, she hired us on to create her concept for Hotel Lobby Candle — a luxury home fragrance and candle brand inspired by the world’s best 5-star hotels.
WHAT WE DESIGNED
This project started out as a Brandini scope of work, but quickly morphed into a much bigger undertaking. Currently, our team is a Creative Partner for Hotel Lobby Candle and Hotel Lobby Home brand, which includes:
Monthly Instagram & TikTok Management
Packaging Concept Creation & Design
Creative Direction on Photo & Video Shoots
Event Design and on-site social for Candle Bar Pop-Up
Since we first partnered up in 2020, we’ve launched over a dozen candles, been mentioned in top publications like Forbes, Marie Claire, Cosmopolitan, Buzzfeed, Martha Stewart, Oprah, and more.
Miami Launch 2021
Spa Launch 2022
New York Launch 2022
Island Launch 2021
Custom Newspaper for New York Launch 2022
Candle Bar Pop-Up, Holiday 2022 at James NoMad Hotel in New York City.
(Pop-Up Concept and On-Site Social by MKWCC)
TESTIMONIALS
“Michelle is a creative genius and continuously blew our minds with her ideas and proactive approach to making our brand a success. We’re forever grateful for her!”
“I can not say enough about how incredible Michelle is! She just *gets me* on every level and was able to translate my vision into a reality. She was open to making tweaks based on my feedback and completely overdelivered. Before our first project was completed, I hired her for two other (major) branding projects, and I can’t wait to see where she takes them!”