► EPISODE 079: Life According to PR & Human Design Expert Kaila O'Connor
After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. With a rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality.
Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.
In today's episode, we cover:
Meeting Kaila and what she does
What Human Design is
How Human Design intertwines with PR and affiliate marketing
The difference between a Manifestor and a Projector
Advice for building your own self-regulatory practice based off your chart
Procrastination isn't bad and awareness
How Kaila first found out about Human Design and how living in alignment yay
"Old school" PR vs. "New school" PR
How influencers and influencer marketing have changed the marketing space
Ways you can work with Kaila
RESOURCES:
Guest info:
For more on Kaila, you can find her @kmo.consulting on Instagram, and to check out her affiliate PR services and training, head over to kmoworld.org.
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
