► EPISODE 082: Client Case Study With the Blinks
Diana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more.
She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also doesn’t sugar coat the struggles she faces with imposter syndrome, mental health, the never-ending search for “balance” as a mom and business owner, and the sacrifices she makes to live the life she wants.
In today's episode, we cover:
Meeting Diana and what she does
The different niches she creates content for
What it's like to backpack with 3 children
How she connected with Michelle
How important consistent branding and messaging is
Discovering TikTok and how she grew on the app
What the business side of being a content creator looks like
How her life has changed since starting out
Why does she separate content for herself and her family
How the rebrand gave her a fresh perspective on her business
The importance of creating tangible business goals
What makes her brand brag-worthy
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EPISODES YOU MIGHT DIG:
Guest info:
For more on Diana, you can find her @Mrsblinks on Instagram and on TikTok, and to check out her brand new website and offerings, head over to withtheblinks.com.
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
