► EPISODE 141: Marketing for Lifestyle Brands with Whitney Eckis
Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in.
Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney’s leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California’s top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won’t believe it’s instant.
In today's episode, we cover the following:
How Whitney started her marketing agency
Brands that are killing it in the marketing game
Her experiences in being a founder for Get Supr and an investor for brands like Mela Water
Common misconceptions about marketing and launching
The entrepreneur's journey to brand success
Marketing forecasts in person and on social media
Whitney's 30th birthday recap
Whitney's favorite recent projects
Whitney's advice to consumer brands launching their company
The value of having a strong social network (even when you're established!)
RESOURCES:
Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15
Guest info:
To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
