► EPISODE 140: Should You Keep Your Brand Launch a Secret?
Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success.
In today's episode, we cover the following:
Understanding brand launches in the digital era
How to promote your brand before the launch to increase relationship building within your community
Factors to consider before deciding to bring your audience along for the entire journey
Creating anticipation and excitement for your audience
Considering a hybrid approach
Debate over revealing new branding now or later
RESOURCES:
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
