► EPISODE 139: Launching a Podcast with Whiskey and Lace
Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand.
Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday suppers on her Instagram stories, and tends to use the f-bomb as a sentence enhancer. She recently launched her podcast, Whiskey and Lace, where she takes her followers on an even deeper experience like they haven’t seen from her before!
In today's episode, we cover the following:
How Erika got into podcasting
Setting intentions for your podcast
The benefits of dividing a podcast series into seasons
What creating a podcast with MKW Creative Co. & Berta Wired was like
Erika's experience of launch day
Sharing personal opinions online
The power of podcast ads
How podcast episodes are evergreen and perfect for repurposing content
How podcast charts work
Launching merch and how it's an extension of her brand
Envisioning events in future years
RESOURCES:
Listen to the Whiskey and Lace podcast!
Guest info:
To follow Erika's dynamic content, you can follow her on Instagram and TikTok @WhiskeyAndLace, or visit her website whiskeyandlaceblog.com.
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
