►EPISODE 228: Business Therapy: Consulting Insights with Erica Escalante
Ever dreamt of running your own cozy coffee shop but have no idea what actually goes on behind the counter? Erica Escalante has brewed up a life in the cafe world— from Starbucks barista to flipping struggling businesses into must-visit neighborhood spots. Join Michelle and Erica as they dive into what it really takes to lead a happy team, why employee drama is actually YOUR problem, and how to make your cafe a unique experience. If you’re ready for an honest look at the world of small business ownership, this is the conversation you can’t miss.
Erica Escalante is a nationally respected cafe and bakery consultant, known for her honest, strategic, and heart-centered approach to small business operations. With nearly two decades in the specialty coffee industry—including almost 10 years owning and operating cafes and a commissary kitchen—she now dedicates her work to helping independent cafe owners across the country build profitable, sustainable, and people-centered businesses. She’s the founder of the Reina Cafe Accelerator, a 24-week mentorship program for cafe owners, and a frequent speaker at industry events like Coffee Fest and SCA Expo. Erica lives in Los Angeles, is a proud mom of two, and is on a mission to reshape the coffee industry for the better—one shop at a time.
In today's episode, we cover the following:
Addressing team leadership concerns
Navigating workforce challenges today
Overcoming fear in business leadership
Why hiring an advisor benefits you as a business owner
The value of an outside eye
Patience and progress over time
The financial realities of running a cafe
Standing out: differentiation and storytelling
Strategic perception in business
Brand strategy: value vs. volume
Transitioning from cafe owner to consultant
RESOURCES:
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Guest info:
To learn more about Erica and her distinct style, follow her on Instagram @Escalante_Erica, on Facebook @Erica Escalante or visit her website, EricaEscalante.com.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
