►EPISODE 238: Blogging for Brand Growth with Inkpot Creative
Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online.
KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast.
In today's episode, we cover the following:
Keyword research and SEO fundamentals
Optimizing content for AI search
Why blogging is critical in 2025
Using AI to repurpose content
Crafting blog content for conversion
Repurposing content and efficiency
Changes in user behavior on social media
How to express values in branding
Long-term benefits and risks of reliance on social vs. owned platforms
Optimism about the future of value-based branding
RESOURCES:
Episode 182: Effective Website Design with Inkpot Creative
Episode 214: What Google Wants in 2025: SEO Tips from Searchlight Digital
Guest info:
To learn more about Inkpot Creative, follow them on Instagram, TikTok, and Facebook @InkpotCreative and visit their website, InkpotCreative.com
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
