►EPISODE 237: Building Buzz: Luxury Public Relations with Suzanne Droese
What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone’s talking about? Press play!
Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America’s Best PR Agencies and The PR Net’s Top 100, DPR thrives under Suzanne’s leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy.
In today's episode, we cover the following:
The superpowers of women in PR and business
Client relationships and the discovery process
Suzanne's Avenue 8 Cocktails case study on the PR side
Managing client expectations
What PR is vs. what people think it is
How has PR changed over the years and where it's headed
What clients should know before engaging with PR agencies
The lack of common culture
What luxury means and changing the definition of luxury branding
Balancing agency culture and personal branding
Knowing your 'why' before meeting a PR team
The politics inside of the PR world
RESOURCES:
Check out MKWCC's case study on Avenue 8 Cocktails
Episode 235: Concierge Branding & Community Branding with FRG Real Estate
Episode 163: Bumble's Rebranding Fail and Other Marketing Flubs
Guest info:
To learn more about Suzanne and Droese Public Relations, follow her on Instagram and Facebook @DroesePR and visit their website, DroesePR.com
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WORK WITH MKW CREATIVE CO.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
