In today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast.

She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social.

They've talked about how to find joy doing what you do in sharing your life, creating community, and really connecting with people online, setting up boundaries, and why it's essential to show the process and not just the final product.

Another great Sis my Aesthetic Minisode! This time it's all about Client Red Flags, tips to handle different situations, how to protect yourself as a business owner, and how to make the balance between finishing or ending a project. They've thoughtfully answered several possible scenarios.

Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an influencer.

In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies.

This episode is all about the importance of branding and believing in your product. Michelle and Lindsay talked about from the process of taking a "simple idea" into an entire customer experience to everything she had to learn to become an entrepreneur.

Lindsay shares how she came with this concept and how it all got into place when she found Michelle. Having a cohesive style and aesthetic throughout the product, packaging, website, and socials was key to her success.

In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur.

Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team.

If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hiring a Brand Designer, and how to use Canva once you have all your branding!

This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation.

Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter.

They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice.

Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions.

In this episode, Michelle is breaking down her TOP 10 TOOLS she uses to run her Design Business, what they’re and what the h… she uses them for!

Get ideas of new tools you can start using today, to work in a more organized and more efficient way!

She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play!

This week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes!

Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, I am dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest.

Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy, how to optimize your account and profile, what you can do to create Pins, and what you have to be aware of when collecting other people's Pins. Also, what analytics you should and shouldn't focus on, and when you can expect to start seeing results.

Michelle walks you through the 7 steps of her Onboarding Process.

This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it.

In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the process she's come up with that really works for her after 7 years in business. You don't want to miss it!

Get bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™.

Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it means to follow trends like Black Friday, how every time you offer a discount or host a giveaway to move a product/service, you devalue your brand, and WHAT to do instead. And they've shared some of their marketing strategies and how to improve a product every time you launch it.

In today's episode, we have Alex Shalhout, a business strategist for real estate professionals. Up until now, she's been freelancing, and now she just launched her business officially.

They've talked about what agents struggle with the most when it comes to branding, especially when you're moving past being a solo entrepreneur to having a team and how your rebrand has the potential to absolutely blow up your business.

They've also talked about how social media has changed the real estate industry; ways agents can create a consistent brand look and feel. Red flags that indicate when an agent's branding isn't going to cut it anymore and where the future of real estate is headed regarding its integration with technology.

Michelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client!

She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer.

Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why defining their core values is so crucial from the get-go.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Commodo viverra maecenas accumsan lacus vel facilisis volutpat. Eget nullam non nisi est sit amet facilisis magna. Dignissim enim sit amet venenatis. Amet aliquam id diam maecenas ultricies mi. Mattis vulputate enim nulla aliquet porttitor lacus luctus. Neque gravida in fermentum et sollicitudin. Eu facilisis sed odio morbi quis commodo odio aenean.