According to 966k+ Views on TikTok, Leveling Up Your Goal-Setting Game with Our Bingo Goals Template Is "In"
As we kick-start the new year, there's a familiar buzz in the air. New resolutions, new goals, new dreams. But how do you intend to tackle your goal-setting game this year? Do you have a game plan? A strategy? If not, it's time to level up your game. Picture this: your goals but in a game of bingo. Suddenly, you're not just writing down your aspirations for the new year, you're crafting a vibrant, interactive vision board. Instead of vague goals, you have clear objectives mapped out in a grid, ready to be crossed off one by one. Sounds fun, right? I thought so, too.
ICYMI: Bingo Cards > Vision Boards
About a week ago, I posted a video sharing that my team and I used an unconventional goal-setting strategy and made bingo cards (rather than a traditional list or vision board).
Instead of our typical team meeting, we brainstormed a list of our 2024 goals for our agency, from dream clients and branding projects to professional accolades to marketing milestones – together. Then, each team member used our collective goals list to fill in their bingo card, placing each goal in a unique spot. We discussed that the first person to make a bingo should win a prize (spa service, anyone??)
In under 24 hours, our video proclaiming "bingo cards > vision boards" reached 500k views and 800 saves on Tiktok, as well as a bunch of requests to make it into an editable Canva template...so I did! Fully customizable to accommodate your brand and aesthetic, our template is ready to help you knock off those 2024 goals.
From a "1-Mil Views on TikTok" Goal to the Road to Crossing Off our First Goal!!!
Our bingo card video may have started at just under 500k TikTok views and 50k Instagram views on day one, but now, just under two weeks later, we're sitting at 966k views and 17.4k saves on TikTok, 750k views on Instagram, and just under 350 Canva template sales.
Feel-good vanity metrics aside, it's incredible that our bingo video might also be our first TikTok to reach 1 million views, crossing off our first bingo square! It's a timely reminder that the day-to-day moments that feel small, mundane, or ordinary to you or someone else's content cup of tea.
The support for our goal-setting strategy and collective excitement towards shaking up the new year planning process goes beyond our one milly goal. Overflowing comments across Instagram, TikTok, and Threads were just the beginning, as articles like Smart Mommy's A TikToker Put Her New Year’s Resolutions On A Bingo Card, & It’s So Smart and Upworthy's Work team puts their New Year's resolutions on bingo cards, and it's a genius idea highlight that our idea has transcended our branding and marketing bubble.
Setting Up Your Goal-Setting Bingo
Ready to play? Step one is the bingo card itself. No need to design and sketch one out yourself; you can use my template.
Instead of the usual numbers, you'll populate the bingo card with twenty-four aspirations for 2024. Whether you're a solopreneur or an agency, keep your goals succinct. The middle slot could either be a free space or filled with a goal that you are confident of achieving. Feel free to jumble up their placement on the card (especially if you're playing with others). The idea here is to strike a balance between easy-to-achieve and challenging goals.
Now, it's showtime! With your bingo card in hand, it's time to work on crushing your goals throughout the year, crossing out each completed square as you go.
As squares on your bingo card start filling up with triumphant checkmarks, take a moment to soak in your journey. Give yourself a pat on the back for the goals accomplished, and consider the unchecked ones with curiosity, not criticism. Recall the roadblocks you encountered along the way. What obstacles held you back? How can you tackle them differently moving forward? Remember, this goal-setting adventure isn't simply about arriving at a destination but also about the wisdom gained during the expedition. Celebrate every win, learn from every stumble, and keep pushing toward your 2024 vision.
The Goals Behind B-I-N-G-O
With all the excitement around my team's goal-setting strategy, I realized that just like playing games, goals are best accomplished surrounded by community. Here's a closer look at some of our 2024 goals:
🧳 Hotel/Hospitality Brand Client: Some of our favorite portfolio work to date has been for luxe AirBnB properties/boutique hotels. We've done two so far: Peach Grove House in NY and Hemsley Ranch in Idaho. We would love to do more in '24!
🥂 Influencer/Founder Client: We'd also love to work with another influencer founder. In 2020, lifestyle influencer Lindsay Silberman came to us with the idea of starting Hotel Lobby Candle. We designed all the branding and packaging, and we oversaw creative direction. This brand quickly went viral, and we've designed over a dozen candles together since.
🧀 Food Client: I'm obsessed with food, so another "food client" feels *self-explanatory*! Our team designed the branding and packaging and briefly ran social for cowboy-inspired Rockhill Cheese. Working with a DTC CPG brand in 2024 would truly be epic!
🎙️ Podcast Milestones: We've reserved four of the bingo squares for the Kiss My Aesthetic podcast! We've recorded more than 140 podcast episodes on branding, marketing, and entrepreneurship over 3+ years. We're seeking guests (and sponsors) for KMA in '24!
❣️ 10K Members in the KMA Facebook group: My favorite corner of the world wide web is the Kiss My Aesthetic Facebook group, so adding 10k members to our bingo card was also a no-brainer. The KMA group is free to join and always has job apps, advice, resources, and BTS of my agency's process for binging. I am RUTHLESS about the quality of the group, so you're safe from bot (and human) spamming.
📱 Social Media Clients: We're ready for more social retainer clients! Our agency offers social media management for brands on TikTok, Facebook, Pinterest, Facebook, and Threads. Comment if you want our rates!
🎾 Festival Branding: For the last two years, we've done all the marketing for San Diego Open, including branding, social, signage, merch, and IRL event content. In '24, we'd love to work with a food/music/culture festival of any kind.
💖 Another Team Retreat: In April 2023, our fully remote, three-continent team had our first-ever in-person retreat, and it was everything! Let us know where we should go in 2024…
🛍️ New Merch Suite Clients: Hear me out…merch is about to be really big in 2024! In 2023, we designed more merchandise than we could count. From birthdays to bach parties to subscription boxes – we’ve got our fair share of learning merch under our belt heading into 2024.
💻 Web Sales Galore: 2024 is going to be the year of reviving our digital resources. Here are a few of the ones live currently on our site:
Alsooooo my team couldn't keep this sharing to ourselves! I created a carousel post round up our community's bingo goals so we can start to help each other knock out these bingoals (get it?!)
In Conclusion…
This bingo journey isn't just about completing a card, it's about your growth and evolution as a creative entrepreneur. Whether it's bingo or your own strategy, gamifying your new year traditions and planning processes is very IN. Stay tuned for the accompanying podcast on Kiss My Aesthetic, which you can listen to anywhere you find your podcasts OR tune in on YouTube. You can also find @mkwcreative.co on TikTok, Instagram, Threads, and Pinterest. Happy goal setting!
But Wait, There’s More…
For the first time literally ever, MKWCC if offering our very own year-long accountability member/mentorship program! I wanted to create a small group for SERIOUS goal crushers (and give you and your biz some 1:1 time on my very crowded calendar). Ready to learn more?
New to MKWCC?
MKW Creative Co. started back in 2014 with not much more than a laptop and two very encouraging parents saying, “hey, try it!” Since then, the business has taken many shapes and forms, but the vision and dream have always stayed true — helping build brag-worthy brands that people are proud to be a part of and founders are proud to share with the world.
