►EPISODE 214: What Google Wants in 2025: SEO Tips from Searchlight Digital
SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.
Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online.
In today's episode, we cover the following:
What SEO actually means
The power of keywords
Blogging for SEO
What Google wants for SEO in 2025
AI & SEO (and where ChatGPT doesn't match up to an SEO expert)
CTA's and conversion
Accessibility & SEO
SEO tips for website designers
Walking through clients about expectations
Inside good SEO hygiene
RESOURCES:
Screaming Frog for SEO audits
Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital
GUEST INFO:
To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca
Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found.
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
