►EPISODE 215: Client Case Study: FRG Real Estate (Part 2)
Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.
Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have!
In today's episode, we cover the following:
Molly's path into real estate
The storytelling of staging your home
FRG's brand evolution working with MKW Creative Co.
The secret sauce of Milwaukee
Working with family
The value of teamwork
Real estate strategy and marketing insight
Looking at the real estate market in 2025
New builds vs. historic home
Events and client connection
What makes FRG different
RESOURCES:
Episode 174: Client Case Study: FRG Real Estate
GUEST INFO:
To learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com/
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
