►EPISODE 216: AI for Brand Designers with Lauren deVane

Marketing
Written By MKW Creative Co.
 
 

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect.

Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. 

In today's episode, we cover the following:

  • Choosing the right AI tool

  • Understanding AI models

  • AI for brand designers

  • Why using AI isn't a threat to your business

  • Taste vs tools

  • Creative direction with AI

  • Postproduction AI hacks

  • Democratizing branding

  • Ethics and optimism

  • Custom instructions and training

  • Off-label use cases

RESOURCES:

GUEST INFO:

To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com.

Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found.

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This episode was edited by Berta Wired

Theme music by: Eliza Rosevera and Nathan Menard

 
MKW Creative Co. https://mkwcreative.co/
Next

►EPISODE 215: Client Case Study: FRG Real Estate (Part 2)