► EPISODE 049: Social Media Savvy with Becca Booker
This week, we have Becca Booker from Home Made Social, a boutique social media marketing agency that helps to create an online presence for awesome digital brands. In addition to organic social media management, they do social media ads, email marketing, and influencer marketing.
They've discussed the benefits of using every IG feature, what badges are, getting paid to do IG Lives, red flags' client communication regarding being a social media manager, and tips on becoming a SM Manager.
► EPISODE 048: Branding a Brand Family
Today is a solo episode that hopefully will help you organize your brand strategy if you have lots of things going on and give you ideas on how to manage your brand aesthetics if you've got multiple offerings, services, products, etc.
Learn what's brand architecture and her tips on how you can differentiate your offerings, the different ways to do so that work perfectly and are very intentional.
► EPISODE 047: BTS of an OBM with Katharine LiMandri
In today's episode, Michelle interviews Katharine LiMandri, an Online Business Manager. She works closely with her clients customizing and streamlining operations, creating more time for them to focus on their talents and what they do best.
They've talked about what’s an OBM and what benefits it can bring to your business, the differences between an OBM and a VA, examples of things that can be done for you to help you grow and release stress, and what’s the benefit to having an OMB or a VA in your team in terms of ROI.
► EPISODE 046: Brag-Worthy Instagram Tips with Jimmy Richardson
Today we have Jimmy Richardon, Instagram expert, content creator, and team member of MKW Creative, in pursuit of the perfect outfit, cocktail, and life.
They've talked about what they love about Instagram, what they hate about it, how to optimize your own Instagram better for your business and make content that people actually want to see.
► EPISODE 045: Founding FEMX with Jessie Medina
Meet Jessie Medina, founder of #FEMX, Brand Consultant, Creative Director, Podcast Host, Speaker, and Influencer.
FEMX is a female empowerment platform, and her heart is to create a truly diverse and inclusive movement. She believes in intersectional feminism and empowerment because there are so many intricacies that mainstream feminism has missed.
► EPISODE 044: Caption Copy with Emma Givens
Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen!
They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type.
► EPISODE 043: Managing Multi-Biz Balance with Morgan Motsigner
In today's episode, Michelle interviewed Morgan, a multi-passionate entrepreneur with a drive to help women succeed. She has three successful businesses and is a rock star mom of also 3.
They've talked about time management, starting all the different brands that she has, how she kind of rethought her day-to-day schedule to have more space for creative thinking.
► EPISODE 042: Behind the Scenes of a Swimwear Brand with Tyler Grove of Tagged Swim
Meet Tyler Grove, and founder Tagged Swim, a luxury swimwear line produced in Bali, being their primary goal to have luxury swimwear under the traditional $100 price point. She quit her job and launched her business at the age of 23, following her dreams.
They've talked about what it's like to own a swimwear company and her hurdles in getting started, launching new cuts and styles, creating collections, and creating swimwear that's timeless and wonderful.
► EPISODE 041: Sis my Aesthetic - Describe the Vibe, Making Better Moodboards
Today's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative.
► EPISODE 040: Canva Content that Converts with Amber Romero
Michelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry.
With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space.
They've talked about all things' strategy, analytics, and how to create content that converts followers into clients, and why you should have Canva PRO.
► EPISODE 039: Sis my Aesthetic - Can I Pick your Brain??
What would you do if someone wants to take you to coffee, pick your brain, and not pay you? How do you handle someone asking you in your DMs: how did you start?
In today's SMA minisodes, Michelle and Sarah share their insights and own experiences, real examples of DMs, emails, calls, and what they've learned over time to give value still while respecting their time.
► EPISODE 038: Cultivating your Creativity as an Artist with Stefanie Bales
This week we have Stefanie Bales, a contemporary fine artist whose work expands across numerous mediums and is multimodal in both process and technique. She's been featured extensively in publications, and her work can be found in both private and public collections across the country and internationally.
Currently Stefanie is working as an artist full-time and is active in the local creative community- facilitating entrepreneurial networks and co-leading the San Diego chapter of the Yellow Collective.
They've talked about artist stereotypes, her whole journey with entrepreneurship being a painter, some of the things that she deals with on her day-to-day flow. How to stay creative, create original ideas, how to market yourself as an artist, and how to deal with creative burnout.
► EPISODE 037: Sis my Aesthetic - Working for Friends/Family... Should you do it?
This episode is for everyone with a business, especially for those starting out, but really for everybody, because fortunately, we all have friends/family.
Today, they've covered questions like whether you should work for friends and family or not, why you might want to do it, and what you need to be aware of.
Learn all the positives things about working with friends and family and get their hot tips on how you make sure your relationship is not damaged after you’ve finished with those projects.
► EPISODE 036: Legally Legit with Linsey Shae Consulting
Let's get Legally Legit! Today we have Linsey Levine from Linsey Shae Consulting; she's passionate about educating female business owners and providing you with the tools to create a strong foundation to protect your businesses from legal trouble.
In this episode, they get into the nitty-gritty things that might happen if you don't get things properly legal.
They've talked about contracts, terms and conditions, trademarks, copyrights. They share valuable examples and real cases that have happened when everything could've been 10x easier and cheaper doing things right from the get-go. You want to listen to this and get your business and yourself protected.
► EPISODE 035: Finding Joy in Social Media with Jo Johnson Overby
In today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast.
She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social.
They've talked about how to find joy doing what you do in sharing your life, creating community, and really connecting with people online, setting up boundaries, and why it's essential to show the process and not just the final product.
► EPISODE 034: Sis my Aesthetic - Client Red Flags
Another great Sis my Aesthetic Minisode! This time it's all about Client Red Flags, tips to handle different situations, how to protect yourself as a business owner, and how to make the balance between finishing or ending a project. They've thoughtfully answered several possible scenarios.
► EPISODE 033: Hotel Lobby Candle Origin Story with Lindsay Silberman
Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an influencer.
In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies.
This episode is all about the importance of branding and believing in your product. Michelle and Lindsay talked about from the process of taking a "simple idea" into an entire customer experience to everything she had to learn to become an entrepreneur.
Lindsay shares how she came with this concept and how it all got into place when she found Michelle. Having a cohesive style and aesthetic throughout the product, packaging, website, and socials was key to her success.
► EPISODE 032: Sis my Aesthetic - TikTok for Brands
We know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a podcast's conversational kind, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner!
They've talked about why your brand should be on TikTok, the advantages, how different TikTok is from other platforms, how to get started from 0, and tips for growing your account if you're already using it.
They also explain how it works and how it's different from Instagram as a social media app and therefore different than posting Reels.
They both share how their positioning on TikTok has helped them grow their business in 2020. It's been a HUGE impact on their yearly revenue and general growth!
► EPISODE 030: Why I Love Canva
In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur.
Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team.
If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hiring a Brand Designer, and how to use Canva once you have all your branding!
► EPISODE 029: Writing Better Brand Copy with Emma Givens
This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation.
Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter.
They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice.
Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions.