Posts in Branding
Moodboard → Brand Photoshoot ft. Amazon Props

No matter where you are in your business, planning a brand photoshoot with a LEGIT PHOTOGRAPHER (not just your daughter or boyfriend with an iPhone) is so so so worth the investment. From web, to social to blogs, print marketing and more, having your own stock pile of images to pull from will save you time, stress, and headaches. In this blog, I will suggest my tips for planning a photoshoot and three examples on how to source props that are consistent with your branding.

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Marketing Lessons to Learn from Fyre Festival Fraud

You may have forgotten about the biggest fraud in music festival history, but the internet sure hasn’t. This week, there were not one, but two documentaries out about Fyre Festival, the ultimate FOMO-inducing, all inclusive, pie-in-the-sky immersive musical festival on both Hulu and Netflix. I am breaking down the biggest marketing lessons we can learn from arguably the biggest mistake in music event history.

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7 Books that Changed my Small Biz (for the better)

Being a small biz owner is no joke, and statistically, the majority of Small Businesses will fail within the first 5 years. As I approach my own five year mark (full of failures, lessons, big oopses, by the way) I wanted to take the time to share the business books I have read that really changed not only the way I thought about my small business, but changed the way I thought about myself as a business owner. Here’s a breakdown of my top faves!

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ALL ABOARD! Peek my Client Onboarding Process

Approaching my 5th year in the brand design biz, it’s safe to say that I’ve trial-ed and error-ed my way around and through my new client on-boarding process. Based on the polls for what you all wanted covered on #desIGnLIVE (my weekly-ish instagram live series) this week, I’m sharing how a new client goes from total stranger to new client of MKW’s. Here’s the lowdown on how it goes down, step-by-step:

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How Small Biz's can use Motion Graphics

We all know how much video ruled the digital landscape in 2018, and I think video and motion graphics will be even more of a big deal in to 2019! On my desIGnLIVE this week, I got to interview motion graphics designer @FredinMotion.tv about motion graphics, and in this blog post, I am outlining how small businesses can leverage motion graphics for their small biz growth!

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Twitter Schedulers for Busy Entrepreneurs

Let’s be honest… of all the social platforms, Twitter is my weakest link. But that doesn’t mean it should be ignored! Instead, I decided to employ the help of a Twitter scheduler so I could batch write my tweets, share my content, and reach a new audience. Here’s a rundown of the Twitter schedulers I found and how they can help with Tweet Scheduling for small biz’s.

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Graphic Design in the era of Political Woke-ness

Regardless of your Political affiliation, it’s pretty incredible how much art, design and social media have become a part of our culture. Today, I wanted to take a second to recognize how GRAPHIC DESIGN isn’t going anywhere, people! Here’s a giant round up of where I have seen graphic design influence our current culture and the impact it had on the 2018 midterm elections to further the conversation about design and design influence.

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IT LIVES: Small Biz Start Up Guide

After many days, nights, drafts, designs, edits and iterations, the Small Biz Start Up Guide is NOW LIVE on www.startupguide.biz

I am sharing a bit more background on this project, why we decided to write it, and what you can except from SBSUG in the near, near future!

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Freebies: What, Why and How you might want to offer Free Content on your Website as a Small Business Owner

Free content is a great way to educate your audience, grow your email list, and repurpose content you are already using with clients and customers. Here's a break down allll about Freebies: What they are, Why you SHOULD offer them and (briefly) how to set them up.

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Designer Hack: D.I.Y. Small Business Saturday Graphics

Small Business Saturday is around the corner. Make sure your social media and email newsletters have brand specific, original graphics queued up for prospective clients! Follow this 6 Step tutorial for turning free vector graphics into your own social media posts using Google Photos and Adobe Sparkpost.

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Designer Hack: D.I.Y. FREE Mockups for Digital Products (without Photohshop)

Ever wondered how to create those glossy, high res versions of your downloadables and digital resources? Wonder no more. I got-chu. Here's a quick D.I.Y. Tutorial for mock ups you can make WITHOUT PHOTOSHOP for your website, social media, email blasts and more. 

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