CAFE REINA &
REINA BAKING CO.
HOW IT STARTED
Erika reached out for help renaming and rebranding her Portland based coffee shop to honor her family and heritage. As a proud latina business owner, Erika wanted to pull in hispanic influence in the name, and visuals for her cafe and freezer aisle treats. Together we created a Full Service Brand Design project together, as well as packaging design for her grocery store baked goods.
WHAT WE DESIGNED
This design project took a few iterations to get just right. Our team pulled influences from Erika’s personal story and aesthetic to design a logo and brand that could give potential customers a hint at the flavor and culture that Cafe Reina brings to the table that other competitor coffeeshops and bakehouses do not. The result was a brand that stands for more than meets the eye.
