► EPISODE 059: Client Case Study - Influence with Impact
Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens.
Her expertise has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate's Small Business Summit and Later Media's #LaterCon.
She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.
In today's episode, we cover:
Lissette's background, what she does, and how she got started
Snap chat of what it looked like at the beginning to be an influencer vs. now
Platforms evolution
Social media growth vs. community growth
Influence with Impact - how the idea came about and how she knew she was ready for branding
Experimenting with services when building a brand
Is sharing knowledge a newbie move?
Her best advice for both the creators and the brands that want to embark on the collaborative marketing campaign
Influence emails that actually get a response
The power when you use your clients' language
Walkthrough of all the Lissette Calv services, from the free offer to the highest pay offer
What a free resource should look like!
RESOURCES:
Canva Editable Social Media Profile Mock-Ups
Guest info:
For more on Lissette, you can find her as @lissettecalv on Instagram, and for more about working with her, head over influencewithimpact.co.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
