► EPISODE 097: Life According to Skincare Brand Taila Skincare
A native New Yorker with Indian roots, Shadoh Punnapuzha is the founder and formulator of taïla skincare. Raised in a household where an Ayurvedic lifestyle was paramount — her parents native land, Kerala, India nurtured her everlasting curiosity in the healing power of nature. This instilled a forever growing intuitive connection to botany, leading her on a journey to share the ancestral wisdom of Ayurveda through taïla. Shadoh’s artisanal skincare formulations are 100% natural made in NYC.
In today's episode, we cover:
Shadoh's backstory with Ayurveda
Taila's mission statement
How Shadoh came up with Taila
Realizations and lessons about the skincare industry
How she met Michelle at Same Skin
Approaching marketing: the importance of brand messaging and keeping true to your brand's identity
Taila's bestsellers and other products currently offered
The inspiration behind Taila's packaging
Advice Shadoh would give to her younger self
RESOURCES:
KMA Canva Sprint Day - 1:1 Design Intensive
Episode 054: Client Case Study - Same Skin
Guest info:
For more on Taïla Skincare, you can find her as taliaskincare on Instagram, TikTok, and Facebook.
Use code KMA15 for 15% off tailaskincare.com!
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
