► EPISODE 124: Scaling as a Freelancer with Sydney Edwards of Seeside Creative
If you're a freelancer and feel discouraged by a lack of work: this episode is required listening!
Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you!
Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive into their analytics, and grow their revenue. As the founder of Seeside Creative, Sydney combines her design, marketing, and strategy expertise to provide tailored solutions for her clients. With a focus on building long-term relationships and a data-driven approach, she helps businesses not only thrive but connect with their customers.
In today's episode, we cover the following:
Sydney's origin story and how she helps her clients
Michelle and Sydney's collaboration with Hotel Lobby Candle
Lessons learned since starting her business
Finding the balance and reigning it in when necessary
Brands leaning into micro-influencers to bring in more revenue
Maintaining and building client relationships
Starting as a freelancer and pricing yourself: first, get paid to learn
Work and travel: structuring your business in alignment with the lifestyle you desire
RESOURCES:
Want branding, marketing, or entrepreneurship advice? Leave Michelle a voicemail on SpeakPipe for a chance to have your question answered on the podcast!
Guest info:
To follow Sydney's journey, you can follow her on Instagram @SeesideCreative, or visit her website, seesidecreative.com.
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
