► EPISODE 143: Building a Slow Fashion Brand with Kristian Hansen
How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections.
They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life.
In today's episode, we cover the following:
Lessons learned from working in the startup world
How the brand and product work together harmoniously
Community-based branding and sorting through crowd-sourced data
Creating a website customizer and the secret behind a quick turnaround
The importance of the founder's story
Trusting your experiences to overcome challenges
The creative freedom that TikTok allows
Why storytelling drives successful marketing
RESOURCES:
Read $100M Leads by Alex Hormozi
Guest info:
To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
