► EPISODE 145: How to Repurpose Content with Amber Figlow
Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you.
Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.
With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful small business of her own!
In today's episode, we cover the following:
Amber's origin story
Shifting into a personal brand from having an agency
Expanding free content & resources for everyone
How social media marketing has evolved
The difference between the "how" and the "why"
Diversifying your content across platforms
Repurposing content and how to make it work for you
Social media predictions for 2024
Tips for creating a share-able carousel
Amber's experience as the Content Director with Your Social Team
The one thing she won't automate
Michelle's content creation strategy
Recording Discovery Calls for future content and analysis
RESOURCES:
Guest info:
To learn more about Amber, and her fantastic insights, follow her on Instagram, YouTube and TikTok @AmberFiglow, or visit her website AmberFiglow.com. And.... She just launched her podcast, The Content Collective. Check it out!
Don't miss out on her FREE Airtable Content Planner! Download it here ;)
WORK WITH MKW CREATIVE CO.
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
