►EPISODE 176: Client Case Study: Piano C Property Management
Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.
Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel.
In today's episode, we cover the following:
What drew Luigia to hospitality
What Piano C offers
Fears of property owners
How she grew her business
How the partnership between Piano C and MKW Creative Co. began
The rebranding process
Using AI in a useful way
Printed material and tangible marketing
Feedback on the new branding from clients
Insights of Airbnb
Want to work with Piano C? Here's what you need to know
Future goals with Piano C
How the name Piano C came to be
GUEST INFO:
To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at luigiagava@pianocpm.com, and visit their website, PianoCPM.com
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
