►EPISODE 188: BINGOALS & Cultural Branding with Palu Malerba
Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story.
Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design.
In today's episode, we cover the following:
Takeaways from BINGOALS and working 1:1 with Michelle
CreativeWise's offering
The power of specialization
Culturally-informed branding and design
How being a multicultural business owner is a huge advantage
Working culture differences around the world
Attracting clients from different cultures
Brand differentiation around the world
Cultural appreciation vs. cultural appropriation
The decline of artisans in America
GUEST INFO:
To learn more about Palu and CreativeWise, follow them on Instagram, @PaluMalerba, and visit their website, CreativeWise.co
This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!!
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
