Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey.

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!

In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight.

Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children.

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites.

In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level!

Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales.

In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners.

Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game.

Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is community-focused.

Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you!

Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you!

In today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape.

In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe.

In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's).

From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners.

In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to miss out on this episode.

In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your fave brands!

In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead.

Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months of her business. From client relationships to team-building to the creative branding process, this episode is packed with insightful takeaways to infuse into your creative business.