►EPISODE 157: Freelance Pricing Strategies with Creative Business Kitchen
Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources section to snag your free pricing calculator). From navigating imposter syndrome to why you need to know your numbers, this episode is a must-list for all freelancers.
For the last 15 years, Jaz has been serving Michelin-star designs on a gold platter, solving her clients' problems and helping them grow their businesses. She's the graphic designer, muralist, lettering-artist, website genius, and all-round business guru who's helped hundreds of clients achieve their business goals. While she's still a design superwoman to her clients, Jaz is now sharing her wisdom with her fellow freelancers with another title: The Pricing Queen.
As the Creative Business Kitchen owner, Jaz mentors her freelance students in all things pricing, giving them the tools they need to confidently calculate and charge what they're worth, create a never-ending list of clients who happily pay up, and, ultimately, never go hungry again. From free downloads to affordable resources, masterclasses, and one-on-one help, Jaz has a solution to every freelance problem.
In today's episode, we cover the following:
Get to know Jaz and how she got onto her pricing journey
Why your education matters
Leaving the graphic design world to the musical theatre world
Why you need to know your numbers
How to gain confidence if you don't know how to price
Underpricing attracts the wrong clients, meaning your prices should reflect your values
Expensive lessons in business
Reminder: your clients are not family
Walking through Jaz's custom pricing calculator
Transparent conversations when prospective clients can't afford you
RESOURCES:
Access Jasmine's free Pricing Calculator
Join the Freelancer's Pantry Membership
Guest info:
To learn more about Jaz and her pricing expertise and bite into a good food pun, follow her on Instagram and TikTok@YourPricingQueen. Visit her website, creativebusinesskitchen.com.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
