►EPISODE 182: Effective Website Design with Inkpot Creative
Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.
KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast.
In today's episode, we cover the following:
Inkpot's origin story
Inkpot's offerings
How website behaviour has shifted over the years
Website non-negotiables
To share your prices or to not share your prices on your website
Creating a digestible landing page
Creating a compelling portfolio page
What to add to your about page
How to use Dubsado to collect info for clients
Trends they're excited about in website design
The importance of copywriters
Things to think about when starting a rebrand or website
GUEST INFO:
To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
