►EPISODE 183: Client Case Study: Lily Par

 
 

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode.

Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion  

In today's episode, we cover the following:

  • Kendall's origin story

  • The increase of femininity in activewear

  • Getting started on Lily Par

  • Brand vision and naming

  • Barriers to entry into sports

  • Realizing she needed professional branding

  • Creating a memorable boutique experience

  • Lessons in entrepreneurship

  • Why branding is important

  • Lily Par's 6-12 month plan

  • Brand selectivity

GUEST INFO:

To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla.

WORK WITH MKW CREATIVE CO.

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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

 This episode was edited by Berta Wired

Theme music by: Eliza Rosevera and Nathan Menard

 
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►EPISODE 184: How to Build a Brag-worthy Brand Empire Pt 2

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►EPISODE 182: Effective Website Design with Inkpot Creative