►EPISODE 226: Balancing Business Skills and Creative Taste with Amanda Moul
Learn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft skills, building a personal brand, and thriving in a fast-changing industry. They discuss everything from generational shifts in work ethic to how AI is reshaping advertising. If you want to level up both your creativity and your career strategy, this episode is packed with lessons.
Amanda helps brands find their voice, navigate challenges, and bring big ideas to life—on time, on budget, and with purpose. She's passionate about translating business objectives into actionable strategy, fostering collaborative team environments, and ensuring creative work stays connected to real audience insight. Her leadership style is rooted in transparency, trust, and a deep belief that the best work happens when teams feel supported, empowered, and aligned. Her current role at The Shipyard empowers her to be part of the full process, leading talented and passionate teams to transform research and insights into strategic, impactful advertising programs and business solutions for reputable clients across various sectors, including government, non-profit, sustainability, energy, tourism, entertainment, and education.
In today's episode, we cover the following:
Amanda’s career shift from design to account management.
The importance of balancing creativity with business strategy.
Soft skills and leadership in agency life.
Generational differences in work ethic and personal branding.
The role of internships, portfolios, and LinkedIn in job hunting.
Taste vs. technical skills—how to stand out as a creative.
Agency vs. freelance work: finding your career fit.
AI in advertising—risks, ethics, and opportunities.
Public speaking and communication as underrated career skills.
The future of advertising and adapting to changing platforms.
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To work with Amanda, follow the Shipyard on Instagram @TheShipyard and visit their website, TheShipyard.com
Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia
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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
