Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 146: My Brand Design Process, Step by Step

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 145: How to Repurpose Content with Amber Figlow

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 144: 2024 Design Trend Predictions

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 141: Marketing for Lifestyle Brands with Whitney Eckis

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 135: Making Enemies, Gaining Fans with Snask Creative Agency

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 134: How to Build your Brand Architecture

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 133: Midjourney & AI Part 2 with Lauren deVane

In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 132: Raising Entrepreneurs with Little Gloss Boss

Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 129: What is a Fractional CMO? with Aimee Schuster

Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 128: Meet the Team: Online Business Manager Cody Garner-Howe

In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners.

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Marketing MKW Creative Co. Marketing MKW Creative Co.

► EPISODE 127: Common Branding Mistakes

Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game.

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